Welcome to your digital future

Have you got ambitious goals? We’ve got big ambitions

The Schwarz Group is an international leader in the retail industry with more than 500,000 employees around the world and more than 12,500 stores in more than 30 countries. The core of the Schwarz Group is comprised of the two retail divisions Lidl and Kaufland and its headquarters are located in Neckarsulm, in the state of Baden-Wuerttemberg.

digital.schwarz is responsible for our entire e-commerce and online business, bringing together all the digital activities of the Group and defining the “digital path” of the Schwarz Group. We develop new digital trends, innovations and business models to ensure the Schwarz Group’s long-term success. Keeping an eye on the big picture helps us achieve this, such as with loyalty: We want to offer a comprehensive digital loyalty ecosystem, in which customers feel comfortable and well looked after.

This is where the digital heart of the Schwarz Group beats

Kaufland e-commerce

Kaufland e-commerce is Kaufland’s online marketplace offering more than 40 million products. Kaufland e-commerce is an important pillar in our omni channel strategy. Thanks to our passion and agile approach to working, we will turn our vision into reality: to become the most popular marketplace.

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Corporate Careers

Lidl Digital

Through our Lidl Online Shop, we are able to significantly extend the range of products on offer in stores. Our customers not only benefit from a wide selection of non-food offers, but also from wine and travel offers, photography services and many more exciting offers from our partners. We are striving to establish Europe’s leading online discount store.

Corporate Careers

Loyalty Program – Lidl Plus

On the Lidl side of things, the Lidl Plus app hosts the loyalty program for our customers. We reach our customers via multiple touchpoints, get to know them better and offer them customized promotions. Lidl Plus is our innovative way of combing brick-and-mortar with online retail and, as such, sets new standards on the market.

Corporate Careers

Schwarz Digital

As a service provider, we support the Schwarz Group companies with digitalization and harmonize activities throughout the Group. In close cooperation with the divisions and departments, Schwarz Digital defines the Schwarz Group’s “digital path” and develops new digital trends, innovations, and business areas to ensure the Schwarz Group’s sustainable success.

Corporate Careers

Schwarz Media Platform

Right in the heart of Berlin, we are re-shaping the future of retail and media. We combine the latest technologies, media channels with a wide reach, and extensive purchase data with our personalization and segmentation capabilities to build the next generation of ad networks.

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Corporate Careers

Do you want to achieve more?

24

countries

We are global. We currently offer our portfolio in 24 countries.

3,000

colleagues

Diversity, commitment and passion - these are the strengths connecting our employees.

Shape the future with us

Your perspectives are boundless with us.